Carol Evans
President and Chief Executive Officer
Carol Evans founded Working Mother Media by acquiring, with MCG Capital, Working Mother magazine and the National Association for Female Executives in August 2001. She serves as chief executive officer and president. Evans's involvement with Working Mother goes back to 1979 when she sold advertising for the test issue published by McCall Publishing Company. She stayed at Working Mother for ten years, serving as national sales director, advertising director and then publisher until 1989.
During her ten-year tenure, Evans grew advertising at Working Mother from $100,000 to over $14 million, and helped develop the well-known "Best Companies for Working Mothers" initiative. She was the youngest person named as a vice president of the McCall Publishing Company and, under her direction, Working Mother circulation expanded from 100,000 quarterly to 700,000 monthly. She formed an alliance —still in place today— with KinderCare Learning Centers, the nation's largest day care company, and was the first woman to sit on its board of directors. Evans also created Baby! Magazine in 1983, delivered to 3 million new mothers in hospitals, and managed McCall's Special Interest publications.
In 1989, Arthur Levitt, Jr. hired Evans to run the newly acquired Stagebill Inc. As president, she published 30 program magazines, serving 110 arts organizations nationwide including Lincoln Center, The Kennedy Center and Carnegie Hall. She grew circulation by more than 45 percent. In 1991, she launched the highly successful Arts Integrated Marketing Sponsorship division. She facilitated the sale of Stagebill to Primedia in 1995.
Evans returned to Working Mother in 2001, following five years as Chief Operating Officer of Chief Executive group, publishers of Chief Executive magazine. She brought Chief Executive to profitability through an integrated platform of advertising, events and custom publishing.
Since acquiring Working Mother Media in August 2001, Evans has announced several new initiatives including "The Best Companies for Women of Color" and the re-launch of Working Mother magazine.
A graduate of SUNY-Empire State, Evans holds the position of 1st Vice President of Advertising Women of New York (AWNY), and she serves on the boards of Young Playwrights and IMAG, the independent magazine division of the Magazine Publishers of America. In 2003, she was named as one of MIN Magazine's "21 Most Intriguing People" in the media industry and received the Women's Venture Fund's Highest Leaf Award, for demonstrating exceptional vision and risk-taking and for having created positive change within their enterprises.
Evans lives in Chappaqua, NY with her husband Bob Coulombe and their two children, Robert (16) and Julia Rose (14).
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